A 46664 Bangle initiative encourages individuals to make a difference

Johannesburg, June 1, 2010 - The 46664 Bangle initiative is aiming to mobilise South Africans through a movement for positive social change with its "tell 10 to tell 10 to buy" campaign launched today, in so doing raising millions of rands for the 46664 global campaign against social injustice and its consequences.

The essence of the campaign is to inspire the public with the idea that a single person can make a difference. "History proves that ordinary people can change the world for the better, just look at Mr. Mandela" said Robert Coutts, CEO of the 46664 Bangle initiative.

The "tell 10 to tell 10 to buy 10" campaign challenges the public to buy a bangle, then to tell 10 people about the 46664 message and encourage them to buy a bangle, who then tell 10 others to do the same and so on. The exponential wave of public awareness created as a result, is hoped to raise R10-million in 2010 for bangle projects and to create jobs.

The "tell 10 to tell 10 to buy a bangle" message can be spread by word of mouth or even via SMS, as well as social networking sites such as Facebook, Twitter and LinkedIn, and in emails by simply going to the web site on www.46664.com/bangle to start the process.

"People who tell others about the 46664 Bangle initiative via their online social networks create a ripple effect that could spread further than they could imagine. A simple wall post or tweet could be all it takes to inspire countless people to buy a bangle. When you look at it from that angle, it’s easy to believe that 10 000 silver bangles could be sold before the end of 2010," said Catri Vellaman, Marketing Executive for 46664 Bangle.

The 46664 Bangle initiative was launched on July 18th, 2008 on Nelson Mandela’s 90th birthday in London. The high quality platinum, gold, silver and copper bangles engraved with Mandela’s Robben Island prison number, 46664, are now sold throughout the world. The funds raised by 46664 go towards Nelson Mandela’s various charities.

"I urge everyone who dreams of a healthy, thriving South Africa to buy a bangle and inspire others to do the same," said Coutts. "This is not my project; it belongs to every South African who cares about their country."

The 46664 Bangles price range is from R69.99 for MyCopper; R220.00 for Copper; R1, 995.00 for silver; R65, 778.00 for 18-carat gold and R73, 468.00 for 24-carat gold and R135, 660.00 for platinum.

The MyCopper bangles, along with the shiny copper, silver, gold and platinum 46664 Bangles can be purchased from the 46664 website www.46664.com/bangle or at various retailers around South Africa. Go to http://bangles.46664.com/website/content/retailers.php to find a retailer near you, or phone the call centre: +27 (0) 860 9 46664.